The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today by Jeanne C. Meister & Karie Willyerd

Author:Jeanne C. Meister & Karie Willyerd
Language: eng
Format: mobi
Publisher: HarperCollins
Published: 2010-04-21T14:00:00+00:00

Source: Intel Social Media Guidelines.

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CRITICAL SUCCESS FACTORS IN BECOMING AN ÜBER-CONNECTED ORGANIZATION

As you embark on your journey, be aware of key success factors that have helped others:

Start with business goals and integrate usage of social media into work flows. Identify the goals you are trying to accomplish by using social media inside the enterprise and agree on specific metrics. Also, be aware that usage is heavily dependent on integrating social media into each and every employee’s work flow, as well as ensuring that senior leaders role-model and champion the usage of social media in how they communicate with their teams.

Recognize that the biggest hurdle is your culture and internal processes, rather than the technology behind the creation of the social media tools. Focus your efforts on finding ambassadors, and make it easy for them to share and participate in your social media pilot. Involve senior executives; they must buy in, or this will not have lasting value. Focus on building a culture of co creation so employees at all levels have a voice and see the power of “we.” Recognize that in the Web community, status is built upon making meaningful contributions, so be sure to include ratings by peers in your design. Finally, examine how you can integrate the expectations for social media usage in your company’s performance management practices so the quality of one’s online contributions is part of the overall performance management system.

Understand how being an über-connected company can enhance your ability to recruit top talent. Survey your new hires. Understand their digital expectations when joining the organization? Becoming über-connected also creates the need to develop a new set of digital literacy skills for your employees. And these will be increasingly in demand as we head into the 2020 workplace.

Remember to jump into the social media world yourself. Join several major social networks, such as Facebook, Twitter, LinkedIn, and YouTube. Conduct a search for how your competitors are using these social networks, and report back to your team. Learn the language of social media by reading the glossary of key social media terms at the end of this book. Once you have created your own profile, start looking for friends and topics you want to keep abreast of—jump in by following thought leaders in your industry on Twitter, connecting with colleagues on LinkedIn, and adding new friends on Facebook. You must be a user of social media in order to understand the potential for adopting this as a tool to transform your business.

Create guidelines and policies for employees’ usage of social media. Becoming über-connected has the potential to create improved business results, such as increases in collaboration, innovation cycles, and attraction of Millennial prospective new hires to your company. But it also requires you to create a set of guidelines, polices, and maybe even new roles and responsibilities as you begin to educate your workforce and monitor usage. It’s not too late to jump in, but before your organization does, be sure you are clear on your business drivers and the rules of engagement for using social media on the job.

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